Gone Fishing – January 2025 Update

Happy Year of the Snake 🧧

Happy New Year everyone! It’s been a wild and somewhat destabilizing start to the year – it might be time to go all in on the Lunar calendar so we can leave all of that in the Year of the Dragon and move on with a fresh start in the Year of the Snake.

You Are What You Build

We spent our inter-year break in Hawaii, and once we got back to sub-freezing temperatures in New York we did the only thing we could think of to relive the memories of the stunning Kauai landscape and balmy weather: watch Jurassic Park.

It’s still not clear to me why Jeff Goldblum’s “Chaos Theorist“ character was invited to the island, but I found myself relating to him heavily as he continued to remind the visionaries around him about all of the unknown variables they’d introduced in their experiment.

Besides making our sites look good and run fast, a lot of our energy from the beginning of each project goes into building a platform that ensures sure our clients … don’t get bitten?

Unwieldy websites are the new raptors, you heard it hear first. Maybe time to invest in leather jacket and tinted glasses to help get the point across.

New Release: Innerwork

Innerwork is a new brand of hyperconcentrated, sugar-free supplements made for every dimension of well-being.

This was one of our favorite projects we worked on last year, in collaboration with the incredible team over at Practice handling the brand identity and web design.

We wanted to push the boundaries of what Shopify experiences could be while giving the brand a lively home to match the vibrant brand Practice developed.

Check it out here.

As always, thanks for reading and reach it if there’s something you’d like to work together on or just to say hey 🎣

– Patrick